This is a simple but powerful metric that is available even in Google Analytics, yet the only way you can do this in Omniture is to try and implement a complicated plugin, which often hinders other reporting customizations made.ģ: Turn on more metric ‘correlations’ by default. This way you can see how effective your campaigns are, and make any necessary optimizations on your marketing efforts. Bounce rate is one of the most powerful metrics to use to build insight – and its very important to be able to see bounce rate by traffic source. There was a basic level of this in the canned dashboards in Hitbox, and you can do this using report builder, but there is no way to do this in Site Catalyst, and more importantly, no way to have them show up in dashboards.Ģ: Add bounce rate for keyword and referrers as standard.Those at Omniture who know me, know that I have been preaching about this one for quite some time. This is essential for clients whose traffic is largely seasonal based (particularly ecommerce stores), and want to quickly know how they are doing year over year for example. So, here are my top 7 things that I think need improving with Omniture’s Site Catalyst web analytics tool, that I would be telling Omniture if I were there at the Summit…ġ: Add percentage change metrics.They have the ability to compare time periods on graphs, but not as raw percentage change numbers. Unfortunately, I won’t be getting to attend the Summit this year, but still wanted to give my suggestions for improvement. I think its essential to do that to improve products – listen to your customers rather than your product managers. One of the great things that I love about Omniture is that they truly listen to their customers – each year at their ‘ Summit‘ (which is going on later this week in Salt Lake City), at the end of the conference they have an open session where they take suggestions for product improvements from the audience, and then the audience rates which ones they should implement first.
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